You may spend hours and hours and a huge amount of money to develop an attractive website. And you then watch, every single day, since the site receives very few visits and makes hardly any profit.
You have heard that compelling content and an easy-to-use website will earn you top search engine rankings. You may have both. And they haven’t.
You’ve also heard plenty of stories about individuals who have hired self-proclaimed “SEO experts” to position their websites. They finished up spending a fortune for no results…
The truth is that search engine optimisation isn’t easy, and very few providers is capable of doing it effectively. It’s even more difficult in today’s online environment.
There are many websites rivaling you for the very same visitors. And in many cases worse, online search is controlled by a virtual monopoly. Google sets the principles and changes them constantly.
I’d want to point out that seo is easy, however it isn’t. It is quite hard to get from zero to hero from the SEO world.
Sadly, most so-called SEO “experts” possess a standard ranking procedure they follow for each client. If it works, great! If this doesn’t, they proceed to another client.
Yes, compelling content articles are king. But by itself, it doesn’t mean much. You need to make sure that your particular content articles are seen by the right webmasters and social media marketing influencers within your industry.
It’s really the only efficient strategy for having your content shared widely over the Internet, as well as the resulting backlinks that time aimed at your website are much more valuable than any links affordable www.marketing1on1.com search engine optimization could build or buy for you.
The things that work in SEO is continually changing. Research and testing, after which more research and much more testing, are very important.
Why go through all this trouble? Because SEO can be a fierce competition.
It features a complex group of rules which are established by Google, plus a ruthless referee – the really same Google. However, if you play with the rules, you will be rewarded with top keywords rankings.
Because of this whenever people search Google using keywords that are relevant to your business, your site has the possibility of being displayed on top of the search engine results.
Websites which are shown on the initial Google page receive a bigger amount of visitors when compared with the websites that don’t qualify for first page rankings.
The image above shows that the site which gets the #1 spot receives about 36% from your total variety of visitors who are looking for a certain keyword. The internet site around the second place gets about 18% from your total number of visits, and so forth.
As an example, if one thousand people search Google for “seo companies” each month, the web site which has got the #1 spot is going to be visited by about 360 people, usually the one about the #2 spot will get about 180 visits, etc.
The last website in the first Google search results page will only be chosen by about 3% from your total number of people. Because of this if your website is listed on the 3rd page of Google, it’s just as if it wouldn’t exist, because most men and women never view it!
The formula utilized by Google to position sites is secret. It provides over 200 independent parameters, a few of them being random. Google can this in order to avoid people from manipulating its search engine results.
However, several SEO companies have run extensive tests, discovering the key top ranking factors. The photo below shows the final results provided by our research. And the good news is that several of these key ranking factors have already been recently confirmed by Google.
The 1st SEO rule is usually to create great content that is likely to be shared through the top influencers in your industry. Along with the key to success is to create content that complements the existing resources in the best industry related websites.
You may have heard the “content is king” cliché again and again. In fact it is true! Your web site can’t rank highly in the search engines without needing at the very least several pieces of high quality, original content.
Nevertheless, I will assure you that no matter how many great content pieces you may have, they may not improve your site rankings until they can be promoted while watching right audience.
The “if you assemble it they may come” mantra could have been a great movie line, but nothing might be further from truth when it comes to website marketing.
It is actually a huge mistake to produce fantastic, thorough industry guides, as an example, and after that wait so they can become viral alone – that will never happen!
In the event you spend some time to craft outstanding content, be sure to show it for the webmasters that run the best industry related websites, asking these people to share it with their fans.
With tools such as these, it is easy to determine what sort of content people prefer to share and hyperlink to. And a content piece which includes gotten thousands of social websites shares functions as an excellent inspiration source.
Nevertheless, even the most popular articles overlook some good information, have errors or don’t provide enough actionable information. So gather ideas, group them into categories, and after that create mega-resources that complete the data gaps.
Now that your articles is ready, it’s time for the greatest industry related, authoritative web properties. For best results, try to find our prime-quality websites who have already connected to popular industry resources. It’s the logical course of action, as their webmasters have demonstrated their willingness to market other people’s content.
Evaluate website quality using factors like Domain Authority, Trust Flow, Alexa ranking, etc. Then, run targeted Google searches, gathering the URLs of your websites which are viewed as highly authoritative inside your industry.
It’s time to uncover the industry influencers’ contact information and social media marketing accounts. Visit their websites, then read some of their articles. Learn whatever they like to blog about. Finally, get in touch with them, sending personalized emails.
Here are several examples of top quality articles on this site, that had been built and promoted employing this methodology. They already have attracted a great deal of social media marketing shares and backlinks seonal the Yale University, Wikipedia, and so on.
The “Average Time on Page” reveals that individuals are spending about a few minutes on each page. It’s an excellent number, and it tells Google that the website has useful, interesting content, an aspect that assists boost rankings.
While you still work towards your web site, the volume of good quality, evergreen content pieces will grow too, ultimately causing larger and larger variety of website visitors and clients.
It is a fact that SEO requires specialized tools, knowledge, and hard work. The time and effort is definitely worth it, though.
Here is the essence of quality SEO work: this content which is being produced and promoted must add real value for the web. If you that, I promise that search engines will love your web site, rewarding it with great rankings.